What type of buying motive is associated with feelings related to a product?

What type of buying motive is associated with feelings related to a product?

• A. Rational buying motive
• B. Instinctive buying motive
• C. Emotional buying motive
• D. Practical buying motive

Answer: (C)

The correct answer is emotional buying motive because it specifically pertains to the feelings and emotional responses that influence a consumer's purchasing decision. When consumers buy based on emotional motives, they often consider how the product makes them feel, whether it evokes joy, nostalgia, or security. Emotions can drive purchasing behavior significantly, as individuals may choose products that resonate with their current feelings or aspirations. Rational buying motives focus on logical and practical reasons for a purchase, such as price, quality, and functionality rather than emotional connections. Instinctive buying motives are more impulsive and can be driven by immediate desires or cravings, which may not necessarily involve deeper emotional feelings. Practical buying motives emphasize the practical benefits of a product, which again ties back to logic rather than emotion. Thus, emotional buying motive is distinct in its association with feelings connected to a product.

The correct answer is emotional buying motive because it specifically pertains to the feelings and emotional responses that influence a consumer's purchasing decision. When consumers buy based on emotional motives, they often consider how the product makes them feel, whether it evokes joy, nostalgia, or security. Emotions can drive purchasing behavior significantly, as individuals may choose products that resonate with their current feelings or aspirations.

Rational buying motives focus on logical and practical reasons for a purchase, such as price, quality, and functionality rather than emotional connections. Instinctive buying motives are more impulsive and can be driven by immediate desires or cravings, which may not necessarily involve deeper emotional feelings. Practical buying motives emphasize the practical benefits of a product, which again ties back to logic rather than emotion. Thus, emotional buying motive is distinct in its association with feelings connected to a product.